Hotel Meets Housing in Mixed Use Plans
These days, it can be difficult to distinguish a cool, new apartment building from a cool, new hotel. And that’s no accident. More and more, lines are blurring in the design of multifamily properties and hospitality projects. It speaks to an evolution in residential living that embraces the sophisticated and modern conveniences of a hotel.
Here’s one reason why: Millennials, currently the largest demographic in rental property and in the workforce. This is a generation that is reported to live the upscale, fast-casual life. Work life and personal life merge for this crowd, which is less attached to material things and more about social experiences. As a result, a 24/7 live-work-play mentality is being integrated into the design and functionality of both hotels and apartment buildings.
In both, you’ll find that private spaces are getting smaller, better-appointed public spaces are expanding, and there’s a greater focus on amenities and mixed-use programming. Yoga studio, teaching kitchen, art gallery, gastropub, clothing boutique, movie theater; anything is possible.
A focus on technology is leading to more thoughtful detail in the design of things that support a rich integrated user experience. That means not just great Wi-Fi and plentiful outlets, but also mobile apps that connect hotel guests, and residents, with building-specific amenities. IoT is very prevalent in hospitality design.
These days, the housing market is adopting the flexible and engaging “hotel lobby” concept as its community hub. Conversely, hotel entrance spaces are less transactional and more destinations in themselves. And for both, the lobby and amenities are framed around the development’s location, ensuring a rich and engaging community connection.
By moving beyond the roles of "the place you stay on the road" and "the place you call home," hotels and multifamily projects are building a strong, shared design story. Bringing the comforts of the modern home into hotels expands the live, work, and play guest experience.