New Stadiums are a Recruiting Power
Athletics Departments have often been labeled as the “front porch” of a university. The visibility and connection teams can bring to a school are second-to-none. Many times an iconic stadium or arena can be one of the most recognizable campus landmarks and attract thousands of students, faculty, alumni and fans to a university community.
There is no better example of how a stadium can become a recruiting power and impact an entire university than at University of Houston. Highlighted in this fantastic Houston Football video, TDECU stadium is becoming a rallying point for Cougar fans and alums.
“TDECU Stadium is a powerful symbol of our commitment to athletics and student success that will bring together faculty, staff, students, alumni and the City of Houston,” said University of Houston Chancellor and President Renu Khator.
The art of recruiting is usually connected to the success of an athletics program. Continually bringing in waves of talented student-athletes is a necessity for winning teams. An influx of elite players can raise the bar and bring a program to the level of competing for championships. In order to attract the best talent, coaches need to convince a prospect why their school is the right fit. At the top of any coach’s recruiting pitch wish list are unparalleled team and gameday amenities, a passionate fan base and an exciting environment to play. A stadium can provide all three.
Recruiting the next great student-athlete gets an extraordinary amount of coverage. Sports media members and websites are dedicated to the coverage of athletics recruiting. But often underestimated, and just as important, is the long-term impact a stadium can have on an entire university and serve as a recruiting tool for all constituents. Future students, new fans, disengaged alums and faculty can all become attracted as a result of a new, powerful venue.
“Having this stadium is really a statement on the part of the university,” said President Khator. “We have arrived, we have bold aspirations, and we are ready.”
Well done, Houston. Go Coogs!