Connect with DLR Group higher education design experts and attend our educational sessions at the C3X Conference & Expo, October 14-17 in Orlando. Stu Rothenberger, Benjamin Strain, and Amy Hoffman are presenting Transforming Traditional Retail into a Campus Experience on October 14 at 1:15 p.m. in the Rosen Shingle. The Brigham Young University campus store, The BYU Store, is transforming its space beyond the basic retail services to become a central hub of student life and activity on campus. BYU seeks to engage the more than 10,000 students, faculty, staff, visitors, and alumni who currently pass through the BYU Store on a daily basis, often traveling from the busy campus plaza to the CougarEat Food Court and Wilkinson Student Center amenities. The circulation pathway can be congested with students who seem to follow one another on a prescribed path. Attendees will hear how the redesign of the BYU Store’s Main Level will not only improve traffic patterns, but will strengthen three critical retail functions - engagement, length of stay and average spend.

Shawn Gaither is presenting Student Cultural Centers: Engaging Students in Office Space Design on October 16 at 3 p.m. in the Rosen Shingle. Student cultural centers can play a key role in fostering identity development on campus, and ultimately give students a place to gather and socialize with their peers. What started out as a contentious experience among varying student groups at the University of Minnesota Twin Cities ended with a story of unity, with all voices being heard. In this session, attendees will learn how prospective users can equally contribute to the design process and help to shape a final design solution that embraces and supports a multicultural and multi-use space for all students.

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