Moscone Center West

  • Project Type

  • Opened/Completed

    • 2003
  • Area

    • 700,000 ft²
  • Cost

    • $187,000,000

Design Achievement – Every year, hundreds of thousands descend on downtown San Francisco to attend flagship conventions. During Apple Worldwide Developers Conference, Google I/O, and Salesforce.com Dreamforce, Moscone Center is awash in professionals that bring electricity to San Francisco’s already energetic business district streets. The design at the Moscone Center reflects its role as a modern Forum Magnum, serving as a focal point of regional activity and the sharing of ideas. Moscone West is a stand-alone conference hall with a boldness that distinguishes it from the neighboring North and South Halls. Whereas North and South Halls exude a Star Wars-era, multi-layered, exposed industrial chic, Moscone West is a glazed beacon of the post-cubicle workplace. Located at the corner of 4th and Howard, the design projects a connection for those approaching from the hotels on Market Street and provides a link to the rest of the complex. Strong and transparent forms enliven the building at street level and open the pre-function space to the passing public. The interior, for which DLR Group|KwanHenmi had primary responsibility, reflects this outer character. Grandiosity—expressed in the unfettered, voluminous space and accentuated with an enormous, multi-story live wood panel—serves as a constant reminder of the limitless nature of human achievement, much like the Forum Magnum before it. 

Scope Summary - The Moscone West Convention Center is a 700,000-SF facility with three stories of flexible space. Included in the basement is a full level of loading docks and storage. When it opened in 2003, it expanded the Center’s capacity by 45 percent. More than 5,000 linear feet of movable, celling-hung panels allow separate events on all three floors. With attendance pushing 600,000 per year, the vast expanses of pre-function space against the floor-to-ceiling windows facilitate circulation and prevent claustrophobia. The area’s 95-point Walk Score rating reflects Moscone West’s ideal placement within an active commercial district. 

DLR Group|KwanHenmi provided interior architecture services and served as the architect of record for interior architecture. The structure was designed in collaboration with Gensler Associates and Michael Willis & Associates.