New Bund Enterprise Center688 Jiyang Rd
Design Achievement – Combining components of hospitality, retail, office and wellness, the New Bund Enterprise Center will create a unique social hub in the developing riverfront section of the New Bund district in Shanghai, China. With vibrance and elegance, two 16-floor office towers, three adjoining floors of commercial retail space, and a six-floor apartment-style hotel will be built as part of a full block development seamlessly placed in the pulse of an existing neighborhood. DLR Group's design molds this urban village into a dynamic, cohesive experience offering dining, entertainment, workplace and lifestyle destinations. At the heart of the project, a three-story enclosed atrium will open onto an exterior garden plaza, offering spaces for events, exhibitions and celebrations. Responsible for the design of all interior spaces, DLR Group considered the urban village from two different angles: the first, focusing on riverfront dynamics and modern allure of life by the water, and the second, a fusion of rich cultural history and 21st Century Shanghai. The result is a myriad of invigorated energy, creating a timeless place to live, work and play.
Scope Summary – Totaling 1,412,515 SF, the New Bund Enterprise Center will be comprised of two, 16-floor office towers, three floors of commercial retail space, and six floors of residence-style hotel suites. The hotel will provide 80 long-term apartment-style rental suites housed with state-of-the-art entertainment options to appeal to an energetic and active generation. . High-end finishes, including stone, glass and wood casework, will be combined with top-of-the-line modern kitchen appliances to appeal to those looking for a sleek and sophisticated living environment. In each unit, a built-in combination washer/dryer will offer the conveniences of a home for those who are planning an extended stay. DLR Group is providing interior design services and documentation for the China-based Architect of Record, Architectural Design & Research Institute of Tongi University (Group) Co., Ltd.