Paseo Colorado280 E Colorado Blvd
Pasadena, CA 91105
Design Achievement - Paseo Colorado is an upscale shopping village occupying 11 acres on three city blocks in the heart of downtown Pasadena, California. After the closing of the 1970s-era Macy's anchor store, a remnant of the location's previous life as a blank-face shopping mall, Developer Diversity Realty Corporation decided to embark on a major rehabilitation of the property. DLR Group's design for the modernization includes creating a more cohesive and sophisticated expression of the overall mall by revitalizing the building elevations and by adding contemporary lighting, landscaping, hardscape and signage. The biggest change is the addition of vertical growth by replacing the Macy’s building with 80 units of premium rate condos above a new, two-level retail base. Diverse improvements to retail visibility, site circulation, and amenities will attract and retain the right mix of new, renovated and repositioned retailers throughout the property. This will reposition the center as a premier shopping, dining, and entertainment destination. A separate development team is also creating a 174-room hotel addition adjacent to the new retail/housing component.
Scope Summary – The scope of work canvasses enhancements and renovations to an existing 600,000 SF retail center. This project will improve the mall's vertical and horizontal circulation; open up and increase visibility in the east-west Paseo corridor; and enliven Garfield Promenade entry court. In addition, cohesive design of updated colors, materials, hardscape/landscape, lighting, and wayfinding will be a significant improvement to the current conditions and will provide a new identity and attract and guide shoppers throughout the mall. During construction, DLR Group and the general contractor will collaborate to create a phased sequencing approach that will allow the mall to remain open during construction. DLR Group is providing both architecture and engineering services.