Rock & Roll Hall of Fame 2.0 RenovationsCleveland, OH
Design Achievement - The Rock & Roll Hall of Fame welcomed more than 10 million visitors from around the globe to its waterfront location in downtown Cleveland and generated more than $2 billion in economic impact in its first 20 years. With a mission to “engage, teach, and inspire through the power of rock & roll,” the museum attracts approximately 500,000 visitors annually, 90% from outside the local area. Responding to the museum’s continuing need to maintain and improve its facility, DLR Group|Westlake Reed Leskosky’s design of a series of renovations enhances patron amenities, replaces the existing Hall of Fame exhibit with a new Signature Experience Theater, and transforms the brick-lined, 65,000 SF outdoor plaza into a community gathering place filled with the sounds of frequent live performances and other events. These renovations follow prior interior renovations designed by the firm to improve wayfinding and provide improved graphics, casework, and technology upgrades in exhibit areas.
Scope Summary - Beginning in 2015 and following a previous round of upgrades, DLR Group|WRL implemented a series of improvements that included a new lower-level box office and ticketing lobby, new exhibit graphics and signage as a prelude to the main entrance, new entrance-level graphics and wayfinding, a new donor wall, and an exhibit installation. Improvements to the south entrance plaza include a new exterior café that uses a shipping container as its base and a new outdoor performance area with loose seating, accommodating standing room audiences or temporary seating arrangements. Designed as a 20’ x 20’ semi-permanent modular platform, the stage features a removable topper integrated with full audiovisual, lighting, and theatrical systems. A graphically treated shipping container designed as storage for audiovisual equipment when not in use is located adjacent to the stage. DLR Group|WRL, working in collaboration with BRC Imagination Arts, provided architecture; MEP and structural engineering design; exhibit design; architectural and exhibit display lighting; exhibit/interactive audiovisual design; theater technical; show control programming; information transport; and wayfinding/graphic design services. All images courtesy of BRC Imagination Arts.
DLR Group acquired Westlake Reed Leskosky in September 2016. Today, the combined Healthcare expertise and design resources of Westlake Reed Leskosky and DLR Group serve clients as a collaborative Healthcare Studio committed to elevating the human experience through design.