DLR Group Expands its Charlotte Studio

DLR Group has hired new architecture and business development expertise to support the strategic growth of its Charlotte, North Carolina office. North Carolina native Brad Crotts, AIA, and business development professional Emily Yoshimura recently joined DLR Group. The firm also relocated award-winning K-12 designer Jason Lembke, AIA, from its Chicago office to Charlotte to lead the Education Studio in the region.


AC Hotel Spartanburg in Spartanburg, South Carolina by DLR Group. Photo by Dylan Cross/Dragonfly Image Partners.

Crotts, a graduate of the University of North Carolina Charlotte will oversee office operations having practiced extensively in North and South Carolina. He will build relationships with clients in the area and collaborate with designers across DLR Group’s diverse design teams to grow the firm’s presence in Charlotte. Yoshimura will lead business development efforts to position DLR Group to win new work with public and private clients across the region.

Lembke moved to Charlotte from DLR Group’s Chicago office. He is a leading voice in the firm’s internationally recognized K-12 Education practice and has collaborated with school districts across the United States. Lembke was a key member of the DLR Group design team for Canyon View High School in suburban Phoenix, which recently won the 2019 James D. MacConnell Award by the Association for Learning Environments, the most prestigious award for education design. He will work with school districts to deliver innovative education designs to enhance learning for students in communities in North Carolina and the Southeast.

DLR Group has been delivering design solutions for clients in Charlotte and across the Southeast for more than 25 years. Design is currently underway for the restoration and expansion of the historic Carolina Theatre in uptown Charlotte. DLR Group’s design includes a transformation of the 950-seat audience chamber, a two-story theater lobby, and two floors of office space to create a venue for community engagement, performing arts, and educational activities. Other projects in the region include AC Hotel by Marriott properties in Chapel Hill and Raleigh, North Carolina, and Spartanburg, South Carolina; Fluor Field at the West End in Greenville, South Carolina, named baseballparks.com’s Ballpark of the Year 2006; and the Jerry Richardson Stadium at the University of North Carolina, Charlotte. DLR Group is also providing interior design services on the new Moxy Hotel in uptown Charlotte.

“DLR Group is making a significant investment in the Charlotte studio, and we aim to be a voice for design in the city,” said Crotts. “Our professionals fully embrace the firm’s commitment to elevate the human experience through design, and we continue our positive impact in the community with signature projects like the Carolina Theater restoration.”

With more than 1,200 design professionals across 30 global locations, DLR Group serves a variety of client types, including culture and performing arts, education, energy, hospitality, justice+civic, mixed-use, sports, and workplace. Notable projects across the group include the $315 million renovation at the Los Angeles Memorial Coliseum, restoration of The Portland Building, and design solutions for Google and Apple office facilities.