Moscone Center West747 Howard St
San Francisco, CA 94103
Design Achievement – Every year, hundreds of thousands descend on downtown San Francisco to attend flagship conventions. During Apple Worldwide Developers Conference, Google I/O, and Salesforce.com Dreamforce, Moscone Center is awash in professionals that bring electricity to San Francisco’s already energetic business district streets. The design at the Moscone Center reflects its role as a modern Forum Magnum, serving as a focal point of regional activity and the sharing of ideas. Moscone West is a stand-alone conference hall with a boldness that distinguishes it from the neighboring North and South Halls. Whereas North and South Halls exude a Star Wars-era, multi-layered, exposed industrial chic, Moscone West is a glazed beacon of the post-cubicle workplace. Located at the corner of 4th and Howard, the design projects a connection for those approaching from the hotels on Market Street and provides a link to the rest of the complex. Strong and transparent forms enliven the building at street level and open the pre-function space to the passing public. The interiors reflect this outer character. Grandiosity—expressed in the unfettered, voluminous space and accentuated with an enormous, multi-story live wood panel—serves as a constant reminder of the limitless nature of human achievement, much like the Forum Magnum before it.
Scope Summary - The Moscone West Convention Center is a 700,000-SF facility with three stories of flexible space. Included in the basement is a full level of loading docks and storage. When it opened in 2003, it expanded the Center’s capacity by 45 percent. More than 5,000 linear feet of movable, ceiling-hung panels allow separate events on all three floors. With attendance pushing 600,000 per year, the vast expanses of pre-function space against the floor-to-ceiling windows facilitate circulation and prevent claustrophobia. The area’s 95-point Walk Score rating reflects Moscone West’s ideal placement within an active commercial district. DLR Group provided interior architecture services and served as the architect of record for interior architecture. The structure was designed in collaboration with Gensler Associates and Michael Willis & Associates.