Red Bull North America1717 McKinney Ave
Dallas, TX 75201
Design Achievement - As Red Bull entered Dallas with a new regional office, they sought a “non-corporate” environment to recruit top talent and entertain clients. DLR Group|Staffelbach’s design focuses on hospitality to deliver a non-traditional, energized workspace as promotional venue. Here, employees work and receive on-site training, clients have a seat at the central bar, and the community gets connected to the brand at frequent events – the space operates day and night. In lieu of traditional office furniture, the design takes the brand’s slogan to heart with custom workstations and a high-impact curved reception desk made of airplane metals and inspired by wings. A material palette of wire brushed reclaimed wood, brick, concrete, and steel responds to the clients desire for a gritty, urban loft setting that belies its location within a corporate office tower. Red Bull extreme sports events and competitions happening world-wide live-stream on numerous screens throughout the space.
Scope Summary - The 14,000 SF workplace was delivered for a per square foot cost well below average, despite integrating custom furniture and designing for visual impact. The primarily open plan allowed a greater level of flexibility when transitioning from business to training to entertaining. The focal bar’s entertainment function is supported by a DJ booth and catering kitchen. Sound masking measures, including acoustical wood ceiling clouds, white noise, and a centralized music system, were incorporated to help employees maintain their focus in the multi-use space. DLR Group|Staffelbach provided full interior design services from predesign through construction administration including space planning, test fits, mockups, bespoke furniture design and specification, security, environmental graphics, and technology coordination.
DLR Group acquired Stafflebach in August 2017. Today, the combined design expertise and resources of Staffelbach and DLR Group serve clients as a global, integrated design firm committed to elevating the human experience through design.