The Rockwell

Design Achievement - The corner at Pine and Franklin was formerly littered with abandoned, historic buildings, a holdover from the days when the area was known as San Francisco's Auto Row. DLR Group’s design for the condominium weaves two towers into the chiseled façades of a former commercial garage and small auto showroom. The building’s main entrance, solarium, and courtyard are accessed through their historic portals, evoking a sense of wonder and tying residents to the neighborhood’s storied past. Above street level sits a modern design that, in a single structure, captures a century of advancement. High-end fixtures and finishes complete Oyster’s vision of a development that simultaneously reflects and contributes to the community.

Scope Summary - The Rockwell is a pair of 13-story towers that incorporate the façades of two historic buildings. With over 440,000 SF, the project features 259 residential units, a solarium, 4,000 SF of retail space, and a well-appointed owner’s club with kitchen, media room, fitness center, and enclosed courtyard. The design team worked with preservationists to restore the historic Auto Row façades to their early-20th century state and, in so doing, gives residents and passersby alike a glimpse of the neighborhood as it once stood. Below-grade parking is outfitted with automated car stackers and electric car charging stations. DLR Group provided architectural services from concept through completion.

Awards & Recognition

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  • Gold Nugget Grand Award: Best Multifamily Housing Community - 100 du/acre or more

    Gold Nugget Awards
  • Gold Nugget Award of Merit: Residential Housing Project of the Year - Attached Product

    Pacific Coast Builder Conference (PCBC)
  • Best Architectural Design of an Attached Community - Silver Award

    National Association of Home Builder

The Rockwell