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Escape into DLR Group’s Better-verse at BDNY

Jacob J. Javits Center

Sunday, November 13, 2022 - Monday, November 14, 2022

10:00 AM - 5:00 PM EST

event

Escape into DLR Group’s Better-verse at BDNY

Each year, BDNY – the leading trade fair and conference for hospitality’s boutique and lifestyle design community – hosts Designed Spaces. Each of these experiential popups is created by a leading hospitality design team using products from multiple BDNY exhibitors/sponsors. This year, we debut our Better-verse.

The muse of a midnight garden inspired rich colors, high-contrast shadows, and earthen elements. Spring, summer, fall, and winter each have their own multi-sensory expression.

Authenticity is central to the idea of reclaiming physical space. Crystal lighting is truly crystal, not plastic. Real plants adorn the spaces. And each seasonal room features 120 yards of fabric, much of it custom fabricated.

Rendering of installation space for BDNY event from DLR Group. Green and red textural walls with white and purple accents

Green fabric wrapped doorway to blue and green interior room with hanging organic shapes over green furry chair and natural accents

DLR Group's installation space for BDNY rendering. Green canopy hangs over seating area with wood bench seats and green stage

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From the Metaverse to augmented reality, growth in the digital landscape challenges the natural universe. Better-verse reclaims the physical realm and reconnects visitors with the sensory delights of changing seasons. Thoughtful digital interjections don’t aim to substitute reality, but instead expand visitors’ consciousness with playful exploration.

The Better-verse forms the ideal setting to bring industry innovators together, hosting multiple sessions that feature some of our leaders:

ESG: Why Impact Matters More than Ever, featuring Principal and Research + Development Leader B. Sanborn
BD18 All Stars: Where are they Now? Featuring Principal and Hospitality Interior Design Leader Valentina Castellon
Meet the BD18, featuring Interior Designer Danielle Farchmin
Making of the Space, featuring Interior Designers Vanessa Vu and Valentina Castellon

Better-verse will also host partner sessions exploring luxury, culture, and more.

Join us at BDNY to access the full agenda.

Domino Effect: the Making of Better-verse

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Bringing Better-verse to Life

Six months, eight vendor partners around the globe, and hundreds of sequentially cascading installation decisions. Bringing the ambitious Better-verse concept into reality relied on a full team effort to design and specify an installation that can be built on-site at New York City’s Javit Center in under 72 hours. Once that timer runs out, thousands of visitors will pour through the Better-verse during the fast-paced two-day event.

I can’t wait to see how people interact with this immersive experience. We want to show that we can escape reality by designing a better reality, by combining design and technology for one-of-a-kind, transformative experience."

Vanessa Vu Betterverse Lead Designer

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Design innovation doesn’t spring from a vacuum. We partnered with an exceptional team of boundary pushers, including:

Architessa – tile and stone
DAC Art Consultants
Lodging Concepts Manufacturing – casegoods
Lusive Decor – lighting
Milliken Hospitality – carpet & floorcoverings
Naturalist USA – botanicals
Valley Forge Fabrics
Pioneer Pro Audio

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Building a More Inclusive Future

Mentor-protégé programs help service-disabled veteran-owned small businesses gain experience in public sector design.

Saint Nicholas Greek Orthodox Church illuminated in the evening, a white and rounded building at the new World Trade Center in New York City

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Tour the St. Nicholas Greek Orthodox Church in New York City

Learn how we brought Santiago Calatrava’s vision to life, crafting lighting effects that make St. Nicholas a Manhattan gem.

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Big Cheer, Small Footprint

In the spirit of the holidays, DLR Group employee-owners took a unique approach to gift-giving by designing an eco-friendly, reusable wrapping fabric.