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Escape into DLR Group’s Better-verse at BDNY

Jacob J. Javits Center
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Sunday, November 13, 2022 - Monday, November 14, 2022
10:00 AM - 5:00 PM EST

Escape into DLR Group’s Better-verse at BDNY

Each year, BDNY – the leading trade fair and conference for hospitality’s boutique and lifestyle design community – hosts Designed Spaces. Each of these experiential popups is created by a leading hospitality design team using products from multiple BDNY exhibitors/sponsors. This year, we debut our Better-verse.


From the Metaverse to augmented reality, growth in the digital landscape challenges the natural universe. Better-verse reclaims the physical realm and reconnects visitors with the sensory delights of changing seasons. Thoughtful digital interjections don’t aim to substitute reality, but instead expand visitors’ consciousness with playful exploration.

The Better-verse forms the ideal setting to bring industry innovators together, hosting multiple sessions that feature some of our leaders:

  • ESG: Why Impact Matters More than Ever, featuring Principal and Research + Development Leader B. Sanborn
  • BD18 All Stars: Where are they Now? Featuring Principal and Hospitality Interior Design Leader Valentina Castellon
  • Meet the BD18, featuring Interior Designer Danielle Farchmin
  • Making of the Space, featuring Interior Designers Vanessa Vu and Valentina Castellon

Better-verse will also host partner sessions exploring luxury, culture, and more.

Join us at BDNY to access the full agenda.

Domino Effect: the Making of Better-verse

Featured Video
Bringing Better-verse to Life

Six months, eight vendor partners around the globe, and hundreds of sequentially cascading installation decisions. Bringing the ambitious Better-verse concept into reality relied on a full team effort to design and specify an installation that can be built on-site at New York City’s Javit Center in under 72 hours. Once that timer runs out, thousands of visitors will pour through the Better-verse during the fast-paced two-day event.

Design innovation doesn’t spring from a vacuum. We partnered with an exceptional team of boundary pushers, including:


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