Skip Main Links
firm news

Lauren Patterson Named Experiential Graphic Design Client Leader

firm news

Lauren Patterson Named Experiential Graphic Design Client Leader

(Nashville, Tenn., July 10, 2025) – DLR Group has named Associate Lauren Patterson, PMP, as experiential graphic design client leader. Based in the firm’s Nashville office, Patterson brings more than 15 years of experience in brand storytelling, immersive environments, and strategic design leadership to elevate the growing experiential graphic design practice.

Lauren Patterson
Associate and Experiential Graphic Design Client Leader Lauren Patterson, PMP

In her role, Patterson will lead the creation of environments that express brand identity and align with client goals across the firm’s Sports and Higher Education sectors. Her proficiency in aligning creative vision with operational precision makes her a trusted voice in the experiential design space.

Patterson’s portfolio includes work with both collegiate and professional clients, such as Auburn University, the University of Oregon, and the Kansas City Chiefs. Most recently, she served as design manager for Nissan North America, where she spent three years leading efforts to ensure brand consistency across dealership environments.

Her approach to design is rooted in curiosity and connection, translating brand strategy into immersive experiences that spark emotion and bring people closer. She is passionate about uncovering challenges, defining their core, and solving them in meaningful, effective ways.

Click on the following to learn more: Sports Sector, Higher Education Sector, Experiential Graphic Design.

For media queries, please contact: Brad DePrez, Media Manager

Firm News

The Latest

Contact Us

Contact Us

  • This field is for validation purposes and should be left unchanged.