DLR Group Unveils Ten Tenths Clubhouse: A New Standard for Luxury Motorsports
(Charlotte, N.C., April 13, 2026) – DLR Group provides a new look of the Ten Tenths Clubhouse, the signature hospitality venue at Ten Tenths Motor Club, with the release of new photography highlighting its design. Positioned as the architectural heart of this private motorsports destination, the clubhouse establishes a new standard for hospitality, exclusivity, and experiential design in motorsports environments. It serves as the host of the Heritage Invitational, an event that brings the sport’s most passionate collectors, racers, and enthusiasts together for a three-day automotive event.
Designed to complement Ten Tenths’ world-class road course, the clubhouse delivers a contemporary, hospitality-driven setting that places members at the center of the action. Elevated directly above the track, the flexible indoor-outdoor event space features large pivot doors that open the ballroom to expansive terraces, creating seamless transitions between gathering, dining, and vehicle exhibition. The result is an immersive experience where architecture frames the motion, sound, and spectacle of the course below.
A refined material palette of solid wood, redwood accents, and custom finishes distinguishes the clubhouse from traditional motorsports venues while aligning with the expectations of a luxury automotive clientele. Acoustic strategies were integrated early in the design to preserve intimacy and comfort despite the proximity to the track. Carefully considered details – such as concealed doors within the owner’s lounge and precise building placement – reinforce an environment defined by craft, discretion, and sophistication.
The 20,894-SF clubhouse accommodates subdividable event space for up to 1,000 guests, supported by a catering kitchen, indoor-outdoor ballroom functions, and raised terraces overlooking the racecourse. This project reflects Ten Tenths Motor Club’s vision as a premier destination for automotive enthusiasts, serving as both a landmark gathering place and a refined extension of the driving experience.