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Asset Enhancement Succeeds When Blending Interior and Exterior Design

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Asset Enhancement Succeeds When Blending Interior and Exterior Design

Brian Murch, a principal with our firm, specializes in creating experience-based design while optimizing building performance. He tells LODGING how hoteliers – many of whom are flush with post-recession funds – are responding to new consumer tastes and expectations by updating their hotels with flexible new design features that welcome guests in and encourage them to stay.

DLR Group Principal Brian Murch, AIA

Murch sees the boutique trend, with its focus on bringing authenticity and a sense of place to properties, as a welcome creative challenge. He says, “Designing these hotels gets pretty interesting. We get to explore a lot of avenues. These days, we’re constantly looking for ways to set a property apart – something interesting to latch onto or new experiences that guests can broadcast on social media.”

Canopy by Hilton Minneapolis Mill District in Minneapolis, MN. Rendering © DLR Group.
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