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Renovating a Historic Racetrack for NASCAR’s 75th Anniversary

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Renovating a Historic Racetrack for NASCAR’s 75th Anniversary

Sports Business Journal reports on the refurbished North Wilkesboro Speedway, which opens to the public during NASCAR’s 75th anniversary. The project, led by our team, cost $20 million and combined historic elements with important upgrades. The All-Star Race kicks off a future of exciting races at the Speedway.

Bob Carlson, AIA, LEED AP

Principal and Sports Design Leader​ Bob Carlson, AIA, LEED AP

The historic value of who raced there, the people associated with the track, the history of the moonshiners — all of that is foundational to NASCAR and is what really tipped the scales to saving the building."

Bob Carlson, AIA, LEED AP Principal, Sports Design Leader
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“If it didn’t have the history associated with it, it probably wouldn’t have been saved, but you can’t deny that history and importance, plus it’s kind of quirky, cool and in a beautiful setting too,” said Bob.

Learn more about this project in Sports Business Journal.

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In the Media

Aerial view of Marist College showing buildings settled in fall colored foliage in front of a river.

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Spaces4Learning

Marist College Selects DLR Group to Design New Campus Master Plan

Spaces4Learning covers the recent announcement of our partnership with Marist College to design a new campus-wide master plan for its campus in Poughkeepsie, New York.

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Mass timber hotel rendering. Dining space in restaurant with skylight views and geometric ceiling, green living wall ceiling

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Hospitality Design Magazine

How Hospitality Companies Can Shrink Their Carbon Footprint

With sustainability top of mind, Bobby Larson weighs in on carbon reduction strategies.

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Rendering for planned improvement to University of Missouri Mizzou Tigers Memorial Stadium North Endzone

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University of Missouri Approves Hiring of DLR Group for Memorial Stadium Transformation

The University of Missouri Board of Curators unanimously approves a resolution that will transform and modernize Memorial Stadium, the iconic home facility for Mizzou Football since 1926. Mizzou also unveils our conceptual design for the reimagined North Endzone and other areas at Memorial Stadium.

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Interior of and office building showing a multilevel common space with orange staircase and a large landing filled with tables and chairs

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Work Design Magazine

Seamless Signals: Navigating Workplace Interactions with Ease

Principal Abbey Cwiek-Garrett shares how small changes in workplace cues and technology integration can enhance focus and streamline communication, creating a seamless and intuitive work environment.

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Small creek surrounded by wooded area beside the windowed hallway

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K-12 Dive

Bringing Staff and Student Voices into the School Design Process

From K-12 Dive, learn how DLR Group’s approach to integrated design is spurred through feedback from students and staff. James. L. Capps Middle School creates adaptive and flexible learning spaces because of this process.

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Rendering of a modern museum building surrounded by greenery bustling with people

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Global Design News

A Beacon Connecting Campus and Community

Inspired by the concept of an oasis, the La Sierra Museum and Visitor Center reimagines museums to create a campus destination. The facility highlights our commitment to sustainability with a high-performance building envelope and energy reduction strategies.

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WFMY News 2

New Visual and Performing Arts School Taking Center Stage

DLR Group Principal and Senior K-12 Education Leader Jason Lembke, NCARB, speaks to WFMY News 2 on the design of Guilford County Schools’ Visual Performing Arts K-5 School.

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PaperCity

Inside Houston Basketball’s Guy V. Lewis Development Center

PaperCity covers how DLR Group’s integrated design for Houston’s Guy V. Lewis Development Center is fueling the nation’s number-one men’s basketball team.

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Sleeper Magazine

Hilton Set for Saudi Arabian Mixed-Use Development The Point

New hospitality destination offers new perspective where history, tradition, and natural beauty are celebrated at every turn.

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Building Design+Construction

The Future of Mass Timber Construction

DLR Group Design Leader Steve Cavanaugh, AIA, LEED AP, shares a preview of what the future holds for mass timber buildings.

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