Our team has transformed the brand identity of the Infant Toddler Services of Kansas, impacting 29 locations across the state, with the aim of creating a cohesive network of offices. Infant Toddler Services of Kansas provides early intervention services to infants and toddlers (birth to age three) with developmental delays or disabilities. Their mission is to support the development of young children through services such as speech therapy, physical therapy, occupational therapy, and special instruction. These services are typically offered in the child’s home or daycare to help them reach their full potential. Additionally, the organization offers support and resources to families to aid in understanding and supporting their child’s development. The new brand will enable both staff and parents to become part of a larger community focused on the development of children with special needs across Kansas.

The project, led by the XGD Studio at DLR Group, commenced with a thorough evaluation and a series of in-depth interviews with key stakeholders, including management, staff, and user groups. Our initial goal was to develop a new positioning strategy to transform their brand identity, which would create a cohesive network of offices. The project’s scope included developing a new main logo, taglines, color scheme, brand guide, marketing copy, positioning strategy, marketing collateral, and website design. Our efforts culminated in new agency names, fresh identity marks, a comprehensive brand guide detailing color schemes and typography choices, and a wide range of brand applications. Throughout the project, we provided brand development services for this effort.