Front of stadium with Robert Graham sculpture Olympic Gateway at center of round plaza with greenery and arched entryway

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DLR Group Weighs in on the Future of NASCAR’s Racetracks

In a recent interview with Sports Business Journal titled “Will Another Permanent Track Ever be Built?” Principal and Sports Design Leader Bob Carlson, AIA, LEED AP, weighed in on what the future may hold for the popular motorsport.

NASCAR has a great history, and it is being highlighted to appeal to longtime fans. At the same time, they are creating cool, exciting, and unique events that will attract new fans as well.”

Bob Carlson, AIA, LEED AP Principal, Sports Design Leader

DLR Group designed the renovation of the historic Los Angeles Memorial Coliseum, where NASCAR has twice built a temporary racetrack above the football field. Bob says that the use of temporary racetracks is “a really interesting trend because it reaches out to people who maybe don’t have as big an interest as core fans.”

The firm is currently renovating the historic North Wilkesboro Speedway in North Carolina, where NASCAR will run its annual All-Star Race this year, and has worked on infield projects at tracks in Richmond, Talladega, and Phoenix.

Join the conversation on motorsport racetrack trends in Sports Business Journal.

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Hospitality Design Magazine

How Hospitality Companies Can Shrink Their Carbon Footprint

With sustainability top of mind, Bobby Larson weighs in on carbon reduction strategies.

Rendering for planned improvement to University of Missouri Mizzou Tigers Memorial Stadium North Endzone

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University of Missouri Approves Hiring of DLR Group for Memorial Stadium Transformation

The University of Missouri Board of Curators unanimously approves a resolution that will transform and modernize Memorial Stadium, the iconic home facility for Mizzou Football since 1926. Mizzou also unveils our conceptual design for the reimagined North Endzone and other areas at Memorial Stadium.

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Work Design Magazine

Seamless Signals: Navigating Workplace Interactions with Ease

Principal Abbey Cwiek-Garrett shares how small changes in workplace cues and technology integration can enhance focus and streamline communication, creating a seamless and intuitive work environment.

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K-12 Dive

Bringing Staff and Student Voices into the School Design Process

From K-12 Dive, learn how DLR Group’s approach to integrated design is spurred through feedback from students and staff. James. L. Capps Middle School creates adaptive and flexible learning spaces because of this process.

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Global Design News

A Beacon Connecting Campus and Community

Inspired by the concept of an oasis, the La Sierra Museum and Visitor Center reimagines museums to create a campus destination. The facility highlights our commitment to sustainability with a high-performance building envelope and energy reduction strategies.

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WFMY News 2

New Visual and Performing Arts School Taking Center Stage

DLR Group Principal and Senior K-12 Education Leader Jason Lembke, NCARB, speaks to WFMY News 2 on the design of Guilford County Schools’ Visual Performing Arts K-5 School.

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PaperCity

Inside Houston Basketball’s Guy V. Lewis Development Center

PaperCity covers how DLR Group’s integrated design for Houston’s Guy V. Lewis Development Center is fueling the nation’s number-one men’s basketball team.