Continuity
Our design for the development represents the “essence of the Madinah landscape:” elements of the region’s desert, oases, mountains and volcanic features are translated into a modern urban context as landscape features, details, materials and colors. Warm stone and local materials mirroring the aesthetic of Madinah are juxtaposed by a dynamic triangular pattern inspired by traditional craft and architecture, continuing the legacy of the region’s identity.
Along the linear site, buildings are clustered as islands, creating terraces with individual dining and entertainment offers, with a hotel forming a landmark on the boulevard.