DLR Group @ 50

On April 1, 1966, Jim Roubal marched a cardboard box of personal effects out of one office and into a 144 SF space in Irv Dana’s basement where a fledgling enterprise would have its start. Dana Larson Roubal and Associates – the firm that would ultimately be known around the globe as DLR Group – was born. You can view a timeline of DLR Group's history here in PDF format; click the 50th banner at the top of this page to see a selection of historic projects; and click "more" below for the story of our firm.


The Retail Brand Experience

The retail industry is always changing, it’s dynamic because of the increase in technology, e-commerce, and social media. Randy Sauer explains how DLR Group learns the brand of our clients, including learning every element of the customer experience – from the initial inception to the final purchase.