A New Approach to Play
Campus recreation centers and sports fields are equally important for physical fitness as they are for social gathering. These spaces and facilities also must evolve to promote healthy practices and encourage team and social activities. While some courts and areas designated for contact sports may remain closed for the foreseeable future, safety measures like rearranging equipment and implementing temperature screenings upon entry could give users a sense of security. In addition, new technology integrated inside recreation centers would alert students and staff when a machine or aerobic space has been clean and is available for digital check out or use.
Large group gatherings at performing arts venues or sports stadiums may be absent for the time being, however, institutions may consider subscription-based services to offer a virtual audience experience. Conversely, for the near-term, large arenas are considering changes to entry and exit sequencing, food and beverage delivery, mobility control through graphics and devices, and management of seating and ticketing to support social distancing requirements once fans are allowed inside the venue.
The new student life will be one that doubles-down on the campus experience to raise institutional value for its consumers – students. We will push solutions forward that leverage technology, innovate connections, support our students physically, emotional, and intellectually, and increase the institutional ROI in uniquely branded ways.
This narrative was completed as part of The Evolution of Campus research project and authored in collaboration with Nicole Nichols, Benjamin Strain, and Amy Hoffman.