The Ten Tenths Club sought to elevate its new world‑class road course with an equally exceptional clubhouse and event venue that anchors a luxury motorsports experience. Our design creates a contemporary, hospitality‑driven environment that functions as the heart of the club and sets a new benchmark for exclusivity in racing culture.
A flexible, indoor‑outdoor event space positioned directly above the track allows members and guests to feel fully immersed in the sounds and dynamic energy of the course. Large pivot doors connect the ballroom to generous outdoor terraces, enabling seamless movement between environments while hosting intimate collector vehicle exhibitions within gathering and dining arrangements. A refined material palette of solid wood, redwood accents, and high‑end finishes align with the clientele’s expectations while establishing an aesthetic identity distinct from that of any other motorsports venue in the Charlotte sphere. Acoustic strategies, integrated early in the design process, support a luxury hospitality atmosphere despite the building’s proximity to the track. Elevated detailing – from hidden doors within the owner’s private lounge to the careful placement of the building in relation to the course – creates an environment that patrons recognize for its craft, intimacy, and sophistication.
The project comprises 21,000 SF of new construction supporting sub-dividable event space for up to 1,000 patrons, paired with a catering kitchen, indoor/outdoor ballroom functions, and raised exterior terraces overlooking the racecourse. The scope included building placement and configuration to maximize track adjacency; detailed coordination of pivot‑door systems to enable the indoor‑outdoor interface; and integration of acoustic solutions uncommon in motorsports environments. Technical challenges included a fast‑tracked delivery schedule, extended design collaboration with the owner to define the project vision, and coordination of complex technology systems. Solid wood and other authentic, finish elements including redwood materials serve to connect this project to its sister facility in Sonoma, California.
