SRAM, a bicycle component manufacturer, was looking for a reinvention of their workplace and processes with increased collaboration, expanding operations, and the adoption of a LEAN process method. Our design brings their passion for the outdoors and love of local trails into their space. At the heart of the project is a work area for enhanced collaboration, bringing together desk work and engineering functions, and serving as a team hub for visual management of work and in process product development, ultimately focusing on the people behind the products.

A warm, neutral palette dominates the space with SRAM red as the main accent color and pops of earthy mustard and olive to highlight specific spaces, each named for and inspired by iconic bicycling trails in Colorado. Within the open office space overhanging the circulation path, an awe-inspiring wooden wall installation artfully recreates the rugged beauty of the cliffside terrain found along the Kokopelli Trail spanning from Colorado to Utah. A large community room, dubbed The Forest, serves as a break room, all hands gathering area, and event space and is attached to an outdoor patio.