A Lasting Housing Impact: Gen-Z Redefines Multifamily Living
Amenities, quality building materials, and a prime location are some of the primary drivers for occupants. With the market’s competitiveness, we focus on creating environments where people want to live. We don’t want our clients’ occupants to see their residence as a place to live for a short time and then move on to the next best thing – we create places that people want to be a part of and are the place to be and be seen. We design ecosystems that promote resident needs and accommodate their growth. As young people enter the workforce, they can mature in the same building by maintaining their social living experience in co-living arrangements and moving on to studios and larger apartments. Our designs create a meaningful community that brings people together, so residents don’t have to start from scratch. There are a variety of unit types that will meet their needs or wants. We create camaraderie in these vertical neighborhoods by designing social spaces and amenities that benefit people’s lives and promote gathering while providing needs to be productive and refreshing.
A Taste of Hospitality
Appealing to residents and students means paying attention to trends and delivering an atmosphere people can envision staying in for more than a one-year lease. We tap into our hospitality design principles to create a lively, inviting, and comfortable environment that brings a buzz of excitement to all inhabitants. Residents only spend part of the day in their unit, and when they venture out of their personal space, our design promotes exploring the building and its offerings.
Each aspect of the design should be carefully curated to maintain holistic engagement throughout the building to entice people to explore the potential of the building. From amenity adjacencies and community synergies to curated artwork that creates an aesthetic focused on hyper locality to engage a targeted demographic. By infusing locality throughout the space and putting thoughtful design into the interiors, the spaces encourage moments of discovery that echo the city’s aesthetic and capture what makes the community unique. The space surrounding residents’ rooms also dovetails with their personalized interiors. These living spaces should evoke the same elevated vibe and detail as a boutique hotel, providing residents with a reprieve from their outside lives in a cozy, relaxing atmosphere.
Amenities are a crucial piece of the puzzle that creates long-term resident satisfaction and stability. Units should appeal to those who want to spend most of their downtime in their space comfortably but also encourage others to explore amenity benefits, like moving from room to room in a house based on how you feel or what you need to accomplish. Amenities must resonate, serve a purpose, and genuinely appeal to residents. Amenities are an extension of their living space, and we design them to incorporate them into their daily lives.
Amenities that once caught the eyes of residents, like gyms and outdoor dog spaces, have become standard. Dry cleaning services, dog spas, bowling alleys, golf simulators, rooftop pools, makers spaces, coworking spaces, and music rooms accentuate properties. Amenities like this serve as significant perks and bring the benefits of urban community proximity even closer: inside one’s own residence. Through thoughtful layout consideration, we design these amenity-dense spaces to flow naturally throughout the building, amplifying resident engagement and use through easy-to-navigate positioning. Various elevated amenities also encourage a community-driven environment, creating a social atmosphere within the space; this can be a significant asset to multifamily living if done correctly – and the right amenities can drive interest.
Prime Real Estate
Locality matters. People that commute to work or school need to be close to their primary destinations, and we work with our clients and local communities to build and design where it makes sense – many of which are urban cores. Sometimes that means delivering a project on a smaller plot of land; in these cases, we think outside of the box to design a space that meets the client’s objective but meets the standards of the residents and community.
In dense urban cities, the metrics to make a viable project focus on maximizing unit counts. Land value and construction costs are at a premium; thus, creating more units adds value, and these units tend to be smaller. Given the smaller unit sizes, the amenities offered become even more critical. Using GIS and spatial analysis, we work with our clients to understand the targeted demographic and what program elements they need to maximize the value of their investment. Although tighter unit plans are standard in cities like San Francisco, Chicago, and Los Angeles, the enhanced building amenities provide a differentiated space advantage.
We recognize how we have changed over the last few years year. More people work from home, which can be difficult for people living in multifamily spaces. The unit size should be fine with work and school progress, and it can deliver adequate in-unit living and working areas through mindful layout design. Concealed, dynamic work nooks can be hidden behind beds or pulled out from walls, allowing users to easily access and conceal their workspace. Attached workspaces can provide even greater workspace/bedroom delineation and mitigate clutter for larger bedroom units. Coworking spaces within the buildings also complement work-from-home residents and provide an avenue outside the bedroom to work.
By working with the community and housing advocates, we aim to deliver buildings that fit within the context and become an amenity to the community. By providing public spaces, incorporating local art and artists, and a retail program to draw in the community, these projects can create an ecosystem in which all needs are within the grasp of its residents. A walkable community less reliant on cars makes a healthy, enjoyable neighborhood with the community as the highest priority.
Our work with Core Spaces on Hub Fullerton and Hub Berkely gives an inside look into the next generation of multifamily living.
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