In 2020, patrons in Gretna, Nebraska, passed a bond issue that included $139.5 million to fund a second high school in the community. The school accommodates 1,000 students initially, with the ability to expand to 1,600 students at full capacity. Community members selected a mythical creature, the Griffins, as their new mascot. Our team collaborated with school board members and administrators to design the new visual brand identity, which will define a new generation of students in Gretna and serve as the school’s rallying point for years to come.
The deliverable is both a brand guide that school leaders can use to implement the brand and an experiential graphics package that showcases brand elements in high volume spaces within the facility. The brand guide includes directions on typography, color, and identity mark usage, and includes a series of badges that can be incorporated. It also demonstrates numerous design options for business materials, uniforms, and merchandise using the new Griffin brand. Our team provided brand development and experiential graphic design services.