The Minnesota Twins Baseball Club aspired to reimagine the Champions Club, their most elite fan experience, into a space that reflects luxury, comfort, and a distinctly Minnesotan identity, all while maintaining a strong connection to the game. Our design fulfills this vision by transforming the Champions Club into a timeless, open, and immersive experience that celebrates both the sport and region. Rooted in an understanding of Minnesota and its fans, the design reflects what makes the Twins experience meaningful – from the cold of an April home opener to the desire for an unobstructed connection to the field. The result is a hospitality environment that feels personal, approachable, and distinctly rooted in place.

The reconfigured layout removes visual barriers and enhances sightlines, fostering a dynamic, social atmosphere that keeps fans engaged. A new open-concept kitchen introduces culinary theater, while a variety of seating, from plush booths to high-top tables, supports both intimate and communal experiences. The activated entry sequence, featuring a bartender, trophy cases, and jersey displays, draws guests into the full depth of the club, while diversified seating accommodates families, corporate groups, and individual fans alike. Experiential graphic design elements, including integrated team branding and curated storytelling moments, deepen the emotional connection between fans and the Twins’ legacy. Material selections reinforce the connection to Minnesota, pairing real wood, aged metal, and Kasota Stone-inspired limestone with wool plaid and patinaed leather that subtly reference the region’s logging history and the character of a baseball glove. The result is a premium space that feels personal, authentic, and unlike any other in Major League Baseball.