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Sub-Zero Group facility exterior at dusk; white and slate tilt-up warehouse with large vertical louver fins framing the main entrance; Sub-Zero, Wolf, and Cove brand signage displayed on building facade; parking lot in foreground

Sub-Zero Group, Inc.

Brand in the Details

Project Location

Phoenix, AZ

Client

Sub-Zero Group, Inc. and Via West Group

Area

600,000 SF

Services

Architecture and interior design

Located in Goodyear, Arizona, Sub-Zero Group set out to build a facility that reflects their brand at every scale, shaping the industrial workspace into something that feels as considered as the products made inside it. Our design unifies 600,000 SF of high-performance production and storage including a two-story, 43,000-SF office and laboratory environment, delivering a brand-forward campus for Sub-Zero, Wolf, and Cove.

The design moves beyond typical industrial aesthetics, introducing rhythm and depth through carefully placed windows, storefront glazing, and sun-shading devices. Large panels of louver fins mark the main administrative entrance, providing critical shade in the Arizona climate and referencing the iconic metal grillwork of Sub-Zero appliances.

A two-story lobby wrapped in warm wood slats creates an immediate sense of welcome. Offices and labs replace utilitarian finishes with wood textures, soft blues, and layered materials. Conference rooms draw inspiration from residential interiors, reinforcing the brand’s connection to the home.

Built to Perform

Originally designed as a speculative shell building, the project evolved mid-design into a fully tenant-driven facility for Sub-Zero Group. The tilt-up warehouse supports full production capabilities for Sub-Zero, Wolf, and Cove, with multiple loading docks designed to move product efficiently. An onsite power source reinforces the facility’s operational independence and long-term scalability. Designed within strict height restrictions imposed by a nearby air force base, the building achieves a strong architectural presence without sacrificing scale or identity.

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