(DUBAI, February 13, 2024) – Nestled in the bountiful region of Abha, The Point, a new mixed-use destination set to benchmark retail, dining, entertainment, and hospitality, captures the essence and history of Asir. Construction of The Point is underway and is expected to be finished by summer 2026.

In line with the region’s efforts to promote tourism, diversify economic capabilities, and enhance quality of life through the Saudi Vision 2030, Red Sea Markets partnered with DLR Group to craft a memorable lifestyle and shopping destination that caters to locals and visitors alike.

The new mixed-use development will span approximately 20 acres, comprising 59,000 SM of retail, food and beverage, entertainment, a Canopy by Hilton hotel, a Hilton Residences, a medical clinic, a youth center, a hypermarket, and 1,600+ parking spaces to accommodate the different uses. DLR Group provided planning, project management, architecture, and interior design services as the lead consultant.

The Point’s overall planning concept revolves around centrality, a widely embraced approach in the region that prioritizes community-centered planning. This approach celebrates the significance of vibrant central spaces and courtyards, serving as focal points for gatherings and celebrations.

The design incorporates large plazas, a covered atrium, and open parks at different elevations, aiming to offer intimate and awe-inspiring moments with views of the city center while providing a distinctive shopping and entertainment experience. Additionally, the sloping site character enabled the design approach of the contextual plan and massing to resonate with Abha’s historical planning and building strategies.

Prioritizing sustainability and energy conservation, various strategies were implemented aimed to optimize the project’s commitment to green the city, promote active lifestyles, and reduce environmental impact.

Rooted in the Abha’s local identity, the design aesthetic pays homage to the rich character of the region. Natural elements such as mud and wood form the architectural foundation, and indigenous geometric forms and vibrant hues thread their way through the interiors, textiles, and accent details, creating a symphony of art and culture throughout the development.

At its core, a grand central public space, anchored by a ceremonial entrance, is the epicenter of the development featuring dynamic water elements and an outdoor amphitheater. Surrounding patios and terraces offer unobstructed vistas of the central entertainment area, creating a harmonious synergy of space and experience. The site’s significant elevation changes provide the canvas for tiered terrace levels, gracefully deconstructing the scale of the development while affording sweeping panorama views within the project and towards the mountains beyond.

Overlooking the vibrant mixed-use destination, the new Canopy by Hilton The Point beckons travelers, wanders, and collectors seeking an immersive experience and a unique perspective of the remarkable region where the rich history, local traditions, and natural beauty of Abha are celebrated at every turn. Drawing inspiration from its surroundings, this 150-key, 14,000-SM property features locally inspired color palette, unique art, dynamic patterns, and the use of natural materials. Throughout the hotel, a rich, warm reddish-brown hue accentuates the neutral palette, infusing touches of color authentic of the area’s vibrant culture. Guestrooms capture the essence of the stunning mountainous landscape layering textures and a carefully curated array of colors. The property will feature a ballroom, meeting rooms, boardrooms, and lounge is well-positioned for large-scale leisure and business events including an informal Majlis for the community to host special social events.

Adjacent to Canopy by Hilton The Point is the new Hilton The Point Residences featuring apartments for extended-stay guests. DLR Group’s modern, elegant, and curated design approach transcends a rocky garden capturing the essence of Abha while crafting a luxurious, serene living experience. A neutral base flourishes when layered with touches of nature-inspired accents and architectural elements of warm woods, soft jacaranda hues and verdant textiles, and bountiful flora. The 21,000-SM property features a main lobby with café lounge, an all-day destination offering Italian cuisine, a dedicated kids club for toddlers up to teenagers, and a total of 100 keys making up the apartment levels, including 1-bedroom, 2-bedroom, and 3-bedroom units. Shared amenities between the two properties include an indoor pool, fitness center, multiple dining experiences, and a children’s pool and kids club.

The Point has also been recognized for several industry awards, including Commercial Interior Design’s 2023 Best Hotel Design Concept, International Council of Shopping Centers’ 2023 Gold: Evolving Innovation & Aspiration design award and more.

Experience The Point and learn more about DLR Group’s Dubai studio.