Visual Identity: Tailormade Through Experiential Graphic Design
A Customized Package of Deliverables
We know you are unique, and we ensure your brand reflects that personality. We start from scratch to build a comprehensive guide tailored to your specific school and community. This includes a complete set of primary and secondary logos, unique color palettes, consistent typography sets, patterns, and brand applications. Our brand development process involves strategic planning, naming, visual identity, brand positioning, and packaging – all the elements necessary to support your school’s image.
Along with the visual brand guide, our team provides analysis, best practices, and ways to incorporate these new visual assets. Each element comes with specific instructions and recommendations from our designers on how to best use the assets.
Empowering Brand Ambassadors
When we develop a brand identity for a school and its surrounding community, we consider the impact and reach. This does not stop at a new Twitter avatar or a freshly painted logo on an athletic field. Clients value the broader strategically focused direction we provide to successfully implement assets. This is why we remain a resource for our clients even after we’ve delivered the final product.
Your brand is best communicated and embraced through ambassadors. The most effective ambassadors are students. Student buy-in and championship is essential. School campuses that operate student-run retail stores provide students real-life experience while showcasing branded merchandise. This is particularly helpful during a new brand launch. Educators working in the building and local community members also serve to ambassador the brand by promoting it to a broader audience.
Award Winning Designers + Experience
We are a group of creative professionals who collaborate with school districts to amplify your visual environments and support your identity. Continually adapting, honing artistic skills, and listening to clients has resulted in a diverse and deep K-12 Education portfolio.
We’ve earned awards from industry-leading organizations including Graphis, Logo Lounge, C2A, and the Muse Creative Awards.
DLR Group made our branding process easy and fun. They had great ideas, welcomed feedback, and ultimately created an amazing product beyond what we’d envisioned. It was seamless from beginning to end.”
Contact us to learn more about how we can create an elevated visual identity for your school or district.
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