The smallest changes can truly have the biggest impact. From artist Christopher Lutter-Gardella, Mall of America's "Kaleidoscope" exhibit shares the critical story of the decline of pollinators. The centerpiece? A 30-foot Monarch butterfly suspended overhead in design phase 1C, surrounded by more than 300 smaller butterflies, all created from recycled waste materials.
Plan your tripClient
Triple 5
Services
Architecture, interiors, environmental graphic design
Program
Hospitality, retail, entertainment, water park, workplace
Size
Over 1 million SF
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A Strategic 30-Year Partnership
Mall of America + DLR Group
For more than 30 years, DLR Group has shaped the experience for visitors and guests at Mall of America.
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Statistics
Mall of America at a Glance
Through the years, Mall of America has been a beacon of the retail revolution sweeping the industry. DLR Group and Triple 5 Development created a mixed-use magnet that exemplifies an energetic customer experience and market resilience. A $650 million price tag for the initial phase of construction in 1992 has seen more than four major expansion phases since opening. More than 43 million annual visitors have walked 5.6 million SF of gross building area to shop over 520 retail stores. Up next in the pipeline is 7 acres of theme park, including the MOA water park.
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Revolutionizing Retail
Modernizing an Icon
Over the past 30 years, Mall of America has evolved with the preferences of its visitors. With four primary expansion phases, every major public and private amenity was upgraded and reimagined during the renovation. Additionally, each street was given a distinct character that works to seamlessly support MOA’s overall vision.
Slide to compare the before and after views.
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Partnership
Teaming to Create a Memorable Destination
Since opening its doors, DLR Group and Mall of America have been working to create a destination that leaves a lasting legacy. Our partnership spans from 1990 to today, and has been seen through all phases of design and construction, 20+ strategic master plan studies for investors, developers, partners, infrastructure, and expansion, and dozens of designs for retail shops. Our work on the JW Marriott at Mall of America brings a new level of sophistication to the Minneapolis hospitality market. This luxury hotel features elegantly curated experiences, stripping away the unnecessary to reveal exceptional hospitality design. We have provided integrated sector expertise including retail, entertainment, hotel, workplace, parking, transportation, and master planning.
Slide to compare the before and after views.
Looking to the Future
As the retail industry continues to evolve into the digital age, MOA has worked to diversify with entertainment and restaurants. A large indoor water park has been in the plans since the mall’s conception in the 1980s, and is finally becoming a reality. The water park will be one of the largest in North America with a building footprint of approximately 350,000 SF. The MOA water park will add to the vibrancy and resiliency of the mall, and serve as an amenity to local residents.
Event
Kaleidoscope
Legacy
30 Years with the Mall of America
idea
Keeping Nostalgia and Entertainment Alive
August 15, 2022The history of the mall concept has two timelines – before the Mall of America and after. Our partnership has been seen through all phases of design and construction, 20+ strategic master plan studies for investors, developers, partners, infrastructure, and expansion, and dozens of designs for retail shops.
Read MoreHonors + Recognitions
2016 Top Hotels in America's Midwest: Readers' Choice Awards
Conde Nast Traveler
2017 Best of Business Readers' Choice Award: Hotel for Business
Twin Cities Business
2016 Award of Excellence
NAIOP Minnesota
2016 Award of Excellence
Wine Spectator
2016 STARRSM Award for Excellence
Minnesota Shopping Center Association
In the Spotlight
Planning
press
Forbes
Forbes
Forbes Details DLR Group's Master Plan for 2027 World Expo
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